According to a McKincey survey, 60% of consumer goods companies are willing to use e-commerce in moderation.
The history of digitalization of trade began in 1979 with the emergence of TV shops. Gradually, technical progress went forward and in 1990 Tim Barners-Lee invented the Internet we are used to, which later became a key stage in the evolution of trade.
Before the COVID-19 hit, online commerce was relatively slow to enter people's lives compared to current levels. According to Forbes, in 2019 in Russia online sales accounted for 5% of all money spent on the purchase of goods and services. And by the end of 2020, this figure increased to 14%. Globally, this percentage has reached 20.
Before the pandemic, the introduction of e-commerce technologies was due to building direct contact with the consumer, controlling the pricing and distribution of goods - in other words, to maintain the image and increase income. But in the current conditions this is a necessity. Thus, companies that paid attention to online trading earlier than others are now in a greater plus relative to their slow colleagues.
As Plato said: necessity is the mother of invention
During the crisis, digitalization has become one of the areas in which there is tremendous growth. In 2020, 50% more business applications were registered compared to 2019. This creates an environment in which businesses, in order to remain successful, will have to constantly think outside the box and create trends, rather than follow them.
Digitalization will strengthen and protect your business
One of the best ways to protect your business from future threats is to invest in high-quality software that will become the core of your business, build internal and external processes and ultimately lead to process optimization, increased profits and stability in development.
Our company TIQUM will help to cope with digital transformation, on our account there are many solved cases that pave the way into an innovative future for those who asked for help in doing business in time: the MODA MARK marketplace, the digital platform of the developer Romex Development, CRM and e-commerce the platform of the largest supplier of spare parts "Mercury Marine Lakor", the service of automation of the car wash business "ERP car washes", ERP and e-commerce for tire centers "Green tire", the platform of car dealers "Bashavtokom" and many others.
If your business does not yet work with online customers, we advise you to start taking the first steps in this direction now, so that tomorrow will come not only for you, but also for your business.
